![]() ![]() WordPress Menus’ “Navigation Labels” help you do just that. Specificity is key in helping users find the content they want to find quickly and efficiently. They can be taken to a page where the Page title says, “Our Transportation Services Overview” or even, “Chose from one of our Transportation Types,” with links to sub-level pages within the content of that WordPress Page. Let’s say a user decides to click on the parent-level menu item. There is no need to call the parent-level menu link “Services.” Why not go with something more descriptive and SEO friendly like, “Transportation Types.” When people scroll over that menu item, they can get a drop-down list with even more specific types of transportation services to explore. Instead of just saying “Services”, you can now enter the type of service you offer, to help users, and search engines, better understand what they’ll find if they click on that navigation link.įor example, a transportation company might offer different types of transportation. You should use this feature to label your navigation with precise titles. This means you can have Pages and Posts with longer titles than what shows up as the navigation menu link.įor example, your Page title could be, “About our great company,” but your “Navigation Label” can be changed to display only, “About.” This saves room on your menu while allowing for more creativity in your titles. ![]() The “Navigation Label” no longer has to be exactly the same as the Page or Post “Title” in WordPress. This is no longer necessary and Menus can help you easily control a few things: Navigation Labels and Titles If you wanted drop-down menus to show less important content, you had to set up “child” and “parent” Pages in WordPress. In the past, the “Primary Navigation Menu” (call it what you like in whatever theme you use), would only be able to grab your list of “Pages,” using the “Page Title” to label the navigation item. You can see how this Menu shows up only at the top of because it was set up to go in the “Secondary Navigation” spot, which the theme’s code determined to be in that position. For Genesis themes, these are traditionally called “Primary Navigation Menu” and “Secondary Navigation Menu.” Menus can also be programmed to show up in a “Theme Location.” For example, since I use the Genesis Framework, I am able to select a menu to show up in pre-determined spots that are coded into almost all Genesis child themes. In the Widgets area of WordPress, you can add menus with the widget titled “Custom Menu.” However, these menus first need to be set up under “Appearance” > “Menus.” This has been a core feature in WordPress since version 3.0 was released in 2010. This should be the most obvious solution: your theme should have WordPress Menus enabled. Use WordPress Menus for Specificity and Clarity With that in mind, here are some tips and tools you can use within WordPress to help visitors find your content, thus improving their experience on your site. Whether you have lots of content or a few pages of content on your WordPress website, it can be hard to know how to organize and label your content so that it is easy for users to find.
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